Task B.4: D.2:

Distinction standard – assessment criteria - Pearson (2022, p.171)

B.4: Evaluate your plan for a micro-business and justify your conclusions. D.2.

Learners should show clear justification of the plan, giving reasons for all of its elements. 

A SWOT and sensitivity analysis should be used, together with a ratio analysis to give an evaluation of predicted success. 

B.4: Evaluation

Marketing mix

SWOT analysis: Strengths | Weaknesses | Opportunities | Threats

Financial forecasts, including:

Liquidity analysis,

Profitability analysis,

Sensitivity analysis.

To achieve an overall Distinction grade - for your script – you need to make judgments on the points you have been asked to raise in Tasks: B.1 - B.3

Also review exemplar of a Distinction answer for Unit 1: Exploring a business: URL:


1 comment:

  1. To achieve an overall Distinction grade – for your script - you need to make judgments based on the assignment's criteria i.e., evaluation: appraise, assess, or criticize on the basis of specific standards and criteria. In particular, you need to utilize some of the following verbs:

    Appraise, choose, compare, decide, defend, evaluate, give your opinion, judge, justify, prioritize, rank, rate, select, support, value.

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