Distinction standard – assessment criteria - Pearson (2022, p.169-175)
B.4: Evaluate your plan for a micro-business and justify your conclusions. D.2.
Learners should show clear justification of the plan, giving reasons for all of its elements.
A SWOT and sensitivity analysis should be used, together with a ratio analysis to give an evaluation of predicted success.
B.4, D.2: Evaluation Hilton, D (2023, B)
Marketing mix Byjus (2023)
SWOT analysis: Semrush (2023)
Financial forecasts, including:
Liquidity analysis CFI (2023. LR
Profitability analysis CFI (2023. PA):
Sensitivity analysis. CFI (2023. SA):
** Learners should provide traceable answers (Harvard referencing) to some of their examples**
To achieve an overall Distinction grade - for your script – you need to make judgments on the points you have been asked to raise in Tasks: B.1 - B.3. Hilton (2023, DG):
Also review exemplar of a Distinction answer for Unit 1: Exploring a business: Hilton (2023, DE)
Bibliography
Byjus (2023): What Is Marketing Mix. Available at URL: https://byjus.com/commerce/marketing-mix/ (Last accessed: June 2023)
CFI (2023. LR): Liquidity Ratio. Available at URL: https://corporatefinanceinstitute.com/resources/accounting/liquidity-ratio/ (Last accessed: June 2023)
CFI (2023. PA): Profitability Ratios. Available at URL: https://corporatefinanceinstitute.com/resources/accounting/profitability-ratios/ (Last accessed: June 2023)
CFI (2023. SA): What is Sensitivity Analysis? Available at URL: https://corporatefinanceinstitute.com/resources/financial-modeling/what-is-sensitivity-analysis/ (Last accessed: June 2023)
Hilton (2023, DE): Distinction criteria exemplar. Available at URL: https://docs.google.com/presentation/d/1f1BbYQFRiTPijc47m4HE8pghLvFdsyTt/edit#slide=id.p1 (Accessed: June 2023)
Hilton (2023, DG): Distinction guidance. Available at URL: https://unit19cwc23.blogspot.com/p/distinction-criteria.html (Accessed: June 2023)
Hilton, D (2023): Unit 19: Pitching for a New Business - weblog. Available at: https://unit19cwc23.blogspot.com/ (Accessed: June 2023)
Hilton, D (2023, B): Learning aim {B}: Develop a business plan for a viable micro-business start-up. Available at: https://cwc070323.blogspot.com/2023/06/learning-aim-b.html (Accessed: June 2023)
OU (2023): Quick guide to Harvard referencing. Available at: https://www.open.ac.uk/library/referencing-and-plagiarism/quick-guide-to-harvard-referencing-cite-them-right. (Accessed: June 2023).
Pearson (2022, p.169-175): Unit 19: Pitching for a New Business. BTEC Level 3 National Extended Diploma in Business – Specification – Issue 14 – July 2022 © Pearson Education Limited 2022
Semrush (2023): How to Do a SWOT Analysis. Available at URL: https://www.semrush.com/blog/swot-analysis-examples/ (Last accessed: June 2023)
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