Pass standard – assessment criteria - Pearson (2022, p.169-175)
Learning aim, B: Develop a business plan for a viable micro-business start-up.
B.1: Learners should design and explain a coherent plan, marketing plan for their selected micro-business. P.3
B.1: Market analysis and planning
1.1: Target market definition.
1.2: Secondary and primary research. Acorn classifications
1.3: Business environment: Porter and PESTLE.
1.4: Marketing mix.
1.5: Unique selling points (USPs).
** Learners should provide traceable answers (Harvard referencing) ** OU (2023)
Task B.1: P.3 Online resources.
- Market analysis and planning - Power-point
- Unit 19: Pitching for a New Business - weblog. Hilton (2023)
- Harvard referencing - is a form of evidence, which - provides traceability to aspect of your scripts and can help validate your submission. O.U (2023).
Bibliography
- Hilton, D (2023, B): Learning aim {B}: Develop a business plan for a viable micro-business start-up. Available at: https://cwc070323.blogspot.com/2023/06/learning-aim-b.html (Accessed: June 2023)
- Hilton, D (2023): Unit 19: Pitching for a New Business - weblog. Available at: https://unit19cwc23.blogspot.com/ (Accessed: June 2023)
- Pearson (2022, p.169-175): Unit 19: Pitching for a New Business. BTEC Level 3 National Extended Diploma in Business – Specification – Issue 14 – July 2022 © Pearson Education Limited 2022
- OU (2023): Quick guide to Harvard referencing. Available at: https://www.open.ac.uk/library/referencing-and-plagiarism/quick-guide-to-harvard-referencing-cite-them-right. (Accessed: June 2023).
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