Pass standard – assessment criteria - Pearson (2022, p.171)
Learners should design and explain a coherent plan, marketing plan for their selected micro-business.
B.1: Market analysis and planning
1.1: Target market definition.
1.2: Secondary and primary research. Acorn classifications
1.3: Business environment: Porter and PESTLE.
1.4: Marketing mix.
1.5: Unique selling points (USPs).
Online resources: Market analysis and planning - Power-point
Professional business language should be used and data must be realistic for the business.
ReplyDeleteLearners will be encouraged to create their own plan template for the business plan.
If learners work in groups, the group size should not exceed four.
An individual plan is required in the portfolio.
Learners will need to pitch their plan to an informed audience, ideally a panel of local business people, staff and peers.
It should be organised formally as if in the workplace.
Witness statements will be produced and included in the learner’s portfolio (weblog).